Success & Motivation: What Entrepreneurs Should NOT Do

I came across a great piece from Mark Cuban’s blog that demonstrates an example of what NOT to do when presenting an idea for a business. While people may view Mark Cuban solely as a crazy owner of the Dallas Mavericks who will spend anything on his players and has no quams about running onto the court and breaking up a fight, Mark Cuban is also a very successful entrepreneur. Below is a detailed account of how NOT to approach a potential investor for capital.

I get deal pitches daily.  I want all of you to understand the code words that IMHO are sure fire signs that the entrepreneur has no idea what they are doing and is destined to fail.  This is from an email today, redacted of course to protect the guilty.  My interpretation of the letter is in bold.

My name is John Doe, CEO and Founder of John Doe Unlimited Innovations and Technology, LLC. JDUIT is an innovation conglomerate, designed for many different industries and is dedicated to improve the quality of life for individuals throughout the world, one step at a time.

The first thing I do at this point is look at the senders email address. Is it an email with the company name in the URL ? If it isnt.. ding, ding, ding.  They sender has come up with a name, but doesn’t have the focus or confidence to put up a website. This person was using a gmail account. Next my #FailDar was ringing louder than Larry Kudlow talking nonsense on CNBC about green shoots when I read the “designed for different industries and is dedicated to improve the quality of life of individuals throughout the world, one step at a time” Im sorry, but could anyone possibly invent and write anything that is more full of shit than this person ? That has to go down in business letter history as one of the all time worse lines. If you want to get someone interested in your company, DO NOT tell them you are going to save the world.  You are not. No one will believe you will. Save that nonsense for your grandma when you are trying to make her proud of you.

First, I want to thank you for taking time out of your busy schedule to overlook a great opportunity we have for the near future. As you may know, with the steady progression of time, there are rapid advancements in technology and trends through innovation. We have devised a revolutionary and lucrative idea that will produce much success to all parties involved. We have created a plan with four separate projects that together ensure short- and long-term success. We have adopted a cutting-edge engineer consulting alliance to bridge our vision and planning with technical expertise. In addition, Famous Person   is  our President and Co-Founder.

Quite a few words to say absolutely nothing. But here is the more important point. Ready ? If you have someone who is famous, which suggests they are wealthy, or who actually is known to be wealthy, involved in your company and you are pimping that person in order to increase my interest, I will tell you what goes through my head: If this is such a great fricking idea, why aren’t they funding the entire thing. If you were able to buy dollars for 50 cents, would you go out and get outside investors, or would you keep this sure thing to yourself and your famous friend ? You would keep it. The fact that your famous friend doesn’t think enough of the idea to keep it all to you and him/her tells me I should be very, very careful.

We have designed a perfect plan that fits the standards of the 21st century; advanced and revolutionary ideas, solutions, and projects though innovation. We have acquired an excellent project support team, complete with scientists and engineers as well as an extensive list of connections. We are seeking to add our only missing piece, an investor(s), to become a partial owner. We are seeking investment for the first of our four project. Through thorough research, our scientists are confident in their ability to create and perfect a novel, consumer-friendly “Kick Ass System” based on proven Kick Ass physics. We ask that you consider this opportunity, as we are confident you will find it to be revolutionary and profitable.

Once again, did this person actually say anything ? No. Reminds me of a line from a DMX song… “talk all day and say nothing”. At this point I am reading this email and actually smiling, thinking it must be a joke. That someone sent me this because it won a literary prize for the worst introduction letter of all time.

Attached is a copy of our executive summary. If you could be so kind as to take a moment of you time to overlook it, I am positive you will be as enthusiastic as I am for an opportunity like this. I look forward to speaking with you soon and the possibility of a working relationship. Once again, thank you for your time and consideration. Have a wonderful day. God bless.

The above is acceptable. At least they are polite.

Im not going to show the entire executive summary. I dont want to give away the company, but I will share some lowlights

In our plan, we bridge together technical expertise and vision to jump-start the next generation of living. The JDUIT Plan will be the key part of a stable, invigorated economy by providing secure jobs and generating great wealth

Anyone for jumpstarting the next generation of living. ? Does the person who wrote it, seriously believe it ?

II. The Mission
JDUIT intends to ignite the next generation of living, providing groundbreaking solutions to current economic issues, while continuing to encourage people to grow with everexpanding innovations. It is a lifestyle.  We will not only make life easier, but dramatically improve the quality of living by helping people rethink their lifestyle choices. We do not merely seek to expand our business volume, but we are dedicated to the use of our unique, advanced technologies to contribute to the safety, benefits, and welfare of people worldwide. Our success is directly linked to the prosperity of our customers, management, employees, investors, partners, advisors, and shareholders; the
entire JDUIT family

Now if this isn’t a mission statement that makes you want to get out your checkbook, I don’t know what is.

Thats about as much as I can post without giving the company identity away. I’m not saying this company can not be successful. I don’t think they can, but I have been wrong before. But one thing I know for certain, their pitch to me is one of the worst , if not the very worst I have ever received and I can not take it or the company seriously.

If you are an entrepreneur who is looking for capital and is sending letters or emails of introduction, leave out the Bullshit.  Say who you are. What you have. What makes it different than the competition. What you want to accomplish. How you plan on getting there and how I can help. Everything else will usually hurt more than it will help.

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The Real March Madness

As the NCAA tournament has gotten underway, many March Madness enthusiasts and my college peers have been missing what should be recognized as the real March madness: volatile action coming out our nation’s capitol and capital markets.

Whether you agree, disagree, or strongly disagree with my views, my hope is that this will help us review some of the major themes of the capital markets and political landscape of the last few weeks and will serve as a springboard for further discussion on the specifics and consequentiality of each item. We are in an extremely important inflection point in history and everyone should be engaging in philosophical thought and spending some time contemplating the events we are witnessing.

The magnitude and velocity of many of the declines in the capital markets and real economic activity in the past 18 months rank it among the most significant shocks ever realized. What is going to emerge as the most consequential news item for the month of March in 2009? Upon thorough review of the contenders (headlines), here are my picks for the Real March Madness Elite 8:

·         FAS 157- a divisive and perennial contender that makes for juicy and factious arguments. Some say it has nothing to do with current problems and others blame it many of our troubles. Sheila Bair’s own words on “toxic” assets banks have had to mark down on their balance sheets: “Well, I think they will certainly be worth more than the current valuations. I think that is the assumption. And I think that’s true. I mean, at the FDIC we sell troubled bank assets all the time, . . . so we’re pretty familiar with the market right now. So we think that that is absolutely true that the assets are worth more than the current market conditions assign to them. And so that, yes, over time there will be significant profits from these.” There was some big news out last week regarding FAS 157…although it was pretty much overshadowed by the AIG Bonus-gate. FASB proposed two new amendments for fair value accounting that will provide more flexibility on the rule. One will provide guidelines for making fair value measurements when a market for an asset or liability is “not active” and determine if a transaction is distressed. The second will provide additional guidance on how to analyze illiquid securities that are not likely to be sold before recovery. This proposal would separate losses related to credit deterioration from those related to a distressed market on the income statement.

  ·         Political risk- Mark me down as one that fears the concentration of arbitrary power in the hands of a select few politicians. I worry they will do damage to our economic system that cannot be undone. First a note on Obama’s budget proposal– Obama has had his budget advisors on TV effectively saying “c’mon everyone, we’ve only raised taxes to where they were in the 1990’s, don’t you remember the economic growth and prosperity we experienced then?” …The market quickly responded by taking another giant leg down, drilling stock prices back down to where they were in 1996, before the last capital gains tax cut of 1997.  Obama looks to almost double the amount of mandatory spending (entitlements) by the end of 2010. Discretionary spending is projected to stay about the same as during the Bush administration. The stimulus bill was 1,071 pages of government power shifting. It was quite possibly the biggest power grab in the history of US government. That’s one small step for liberals….and one giant leap for socialists…

·         Reregulation- Is everyone playing the waiting game because they are unsure what the government will do next?  Here’s a quote from a 1962 speech by The Maestro: “Most harmful during the depression era was the general atmosphere of uncertainty engendered by the Administration. Men had no way to know what law or regulation would descend on their heads at any moment. They had no way to know what sudden shifts of direction government policy might take, they had no way to plan long-range. To act and produce, business men require knowledge, the possibility of rational calculation, not faith and hope. Above all, not faith and hope concerning the unpredictable twisting within a bureaucrat’s head.” Amen, Mr. Greenspan.

·         Retroactive rule changing- Congress’ Rule #1) We play by our own rules…no one else’s…not even our own. Here’s a rule for them, in fact it’s the first rule of medicine- Do no harm. Up to this point, handicapping Washington’s next move has been a guessing game. Companies, investors, consumers…all want to know what the new rules of the game will be. If the game has no rules or the rules constantly change as you go along, no one will want to play. What’s the new normal?

 ·         Cramdowns & Mortgage Fixes- Cramdowns, that is allowing judges to unilaterally alter loan terms, such as lowering principal amount, may be the single most efficient way to further destabilize the mortgage markets. …Hey Bob, you think if I stop paying my mortgage I can get a reduction?” Immoral individuals are thinking this and I hear anecdotes of people gaming the system! The mortgage fix and cramdowns will greatly exacerbate the problems in the housing market! Incentives are the cornerstone of modern life and the government is creating perverted incentives that will delay the ultimate recovery!

·         Unemployment- Combine layoffs in the millions with the fact that many are dollar-less (and dolorous) and you have a recipe for a top contender that is likely to emerge from the first few rounds as a deserving victor. Will we come roaring out of this slowdown or will we languish for another few years? Are we already seeing signs of economic stabilization because the “second derivative” has gotten better (the rate of decline has slowed)? What could serve as a catalyst going forward? Which industries will lead or emerge?

·         European Economies- If you think about global marginal industrial production, it does not take place in the U.S., thus things are much worse abroad. Be sure to keep an eye on the train wreck across the pond.

·      PPIP- The Toxic Asset Plan- One could make a convincing argument that economic cycles use to set the tone for financial markets. Now with global financial assets valued at 10x GDP, in retrospect, it appears the current of causality has perhaps gone the other way. The PIPP plans to use $75-100 billion of capital to purchase $500 billion of legacy assets, with the potential to increase that to $1 trillion over time. It’s a market based auction process. My guess is that not many banks will want to participate, because if they have already marked assets down to market, yet are still solvent, why would they sell at depressed prices? If they have not marked down the assets, why would they mark them down and realize losses from them through an auction? Also, the FASB is voting on new amendments to FAS 157 which lessen bank’s incentive to sell distressed assets.

Ayn Rand is without a doubt turning over in her grave as we speak. The government wants to *inhale* prevent foreclosures, attract private investors, increase taxes on investors, stop the severity of home price declines, enhance housing affordability, increase liquidity in the secondary mortgage market, allow judges to unilaterally alter mortgage terms in personal bankruptcy, cap executive compensation, punish greedy bankers, encourage bank lending, increase the consumer savings rate, revive retail spending, and shore up bank balance sheets, increase ‘Keynesian’ spending, and reduce the budget deficit. It doesn’t take a rocket scientist to see that many of these are conflicting goals. Or..wait 

Think about Ronald Reagan’s positions–they were too simplistic to be serious, well thought out policies, right? How can issues that are so complex be framed with political resonance as to be fit on a bumper sticker? Fight communism. Cut taxes. Less government. He once again proved this lesson: Less is more. The Administration is stifling ambition and initiative, when they need to be embracing and unleashing the power of entrepreneurs and small businesses. There is too much complexity, too much regulation, too much bureaucracy.

The show (quite literally the constant Congressional hearings and testimonies) being played out in Washington is like The Real World meets Days of Our Lives meets Judge Judy.  The question is does this show have a happy Hollywood ending or is it a Greek tragedy? Will this turn out to be Great Depression 2.0 or The Not-So-Great-Depression? I wish I had more answers and fewer questions. I admit I am extreme in my free market capitalism views (and I take it a lot of the readership here is based on the interest in Ayn Rand literature). I am, however, not so naive as to think that study of the past will yield simple solutions, directly transferrable to our situation today.

If someone ask me how long we have been in recession, the pessimist in me wants to answer “in eight and a half years it will have been a decade.” My undying optimistic attitude usually overrides that and I answer that there are numerous positives on the horizon. In sum, looking through my investment glasses, I am bullish on many individual securities (preferring to stay high in the capital structure), am still finding some selective short opportunities, and am cautiously optimistic on America longer term.

I would love to get feedback from entrepreneurs and business owners. 

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It is still the economy.

The economy is certainly taking front and center over anything else these days. I am trying to keep my business profitable in these tight times. I am finding business out there it is just extremely competitive. The small business person has the economy to deal with as well as the new philosophy in Washington. The threat of higher taxes and being forced to provide a certain type health care for each employee will change the way we do business. All business will pass these expenses on to the consumer but the added costs may slow buying further. If this occurs I would expect another round of layoffs. I believe we will pull out of this but I am not sure we have a grasp of what is needed to jump start the economy. I am working hard to keep my little part of this economy going and look forward to our next recovery. These are the times you must occasionally fight through to get to the good times. Best of luck.

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TTEA Reading List for 2009

I’ll venture to say it is fairly widespread conventional wisdom that neraly 100% of people who are considered successful in business are avid readers. This is underscored best by a quote from Charlie Munger: “In my whole life, I have known no wise people who didn’t read all the time-none, zero. You’d be amazed at how much Warren reads-and at how much I read.”

Needless to say, I am quite obsessed when it comes to my attempt to be “well read” and I make it a point to read at least four of five book a month on a variety of subjects (but very disproportionately skewed towards investing related topics). I am curious to hear to what is on everyone’s reading list for 2009, as well as any books you have already read that have been very influential on your life.

To get it started I will say one book that has been very inspirational to me and will encourage you to get out and re-focus on meeting new people is Never Eat Alone, by Keith Ferrazi. A book on my near term “to read” list is Seeking Wisdom: From Darwin to Munger, by Peter Bevelin (http://www.amazon.com/Seeking-Wisdom-Darwin-Munger-3rd/dp/1578644283).

I’d love to get some input from everyone. Perhaps everyone could list their three favorite/most influential books and list three that are on their “To Be Read” list.

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Time to get going.

The holidays are behind us and it is time to focus on the new year. I love the holiday season but it is hard to start new programs and stay focused on the business. This year promises to be full of challenges. With the economy down I have decided to increase my advertising to get to the customers who are still willing to spend money. I am planning on keeping my prices the same as last year to keep us competitive for each dollar out there. I want to get through this year and be positioned when the economy turns around so we can get a jump on the competition

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Happy New Year!!

I hope everyone had a very happy holidays.  Heres to a prosperous 2009!

Also as a reminder, TTEA is available to assist new entrepreneurs as they are starting/growing a business.  If you have any questions or need help with any part of forming/growing/managing your new enterprise, please contact TTEA and let us know how we can help.

Best,

Chad

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Where Do I Begin?

One question that often gets posed by entrepreneurs is “where do I begin?” This makes perfect sense as there are literally hundreds of things to do when starting a business – market research, buy inventory, rent office / store space, contact potential customers, draft legal documents, raise capital, craft a marketing plan, and on and on and on. With so much to do, which activity should an entrepreneur focus on first to build their business?

I think this is a very subjective question and will vary depending on the type of business; however, I would love to hear general thoughts from the group on this topic.

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'Twas the Night Before Christmas

Not to keep with my Warren Buffett theme, but rather in the spirit of the holiday season, I whipped up a little poem expressing my views on the capital markets, which is pertinent to any entrepreneur…enjoy and Merry Christmas!

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‘Twas the Night Before Christmas- An Investors Rendition

‘Twas the night before Christmas, when all through the land

Not a banker was lending, not even “Gold-Man”

Foreclosures were hung by the courthouse with care

In hopes that Hank Paulson soon would be there.

 

The Bankers were nestled all snug in their beds,

While visions of bonuses danced in their heads.

And Chad [Hufsey] in his office and me in my room,

Had just settled an argument about the depth of the gloom…

 

When out on Wall Street there arose such a clatter

I sprang from my bed to see what was the matter

Away to the computer I flew like a flash!

Started up the ticker, and threw up some cash…

 

The i-banks on the brink of another bad blow

Sell all your stocks and look out below!

When, what to my wondering eyes should appear?

Green on the screen as the Fed interfered

 

With the same old chairman, so ready to lend

I knew in moment it must Big Ben

More dovish than Greenspan, his governors they came

And he printed and lended and called them by name!

 

“Now Lockhardt! now, Lacker! now, Evans and Plosser!

On, Geithner! On, Fisher! On Yellen and Krosner!

To the Treasury! To the Mile High Mint!

Now print away! Print away! C’mon now print!”

 

As credit spreads that before defaults do fly

When they meet with an obstacle, they drop green from the sky

So up to the Capitol the governors they flew,

With a chopper full of money, and Rick Wagoner, too.

 

And then, in an e-mail I read from a friend

Capitalism was dead, and this was the end

As I sold my last stock and started to cry

On the TV came Buffett and he said “Time to buy.”

 

He was bullish on stocks, from Nike to CVX

And his portfolio was tarnished with options and CDS

A bundle of buyouts he had flung on his back

And he looked like a genius, just following his knack

 

His stocks how they fell! His returns how scary…

Yet his cash- how it swelled! And His letters so merry…

He was chubby and cheerful, a right jolly investor

And I smiled when I saw him, despite my dreadful semester

 

A twinkle in his eye and the use of his cash

Soon gave me the know that stocks wouldn’t crash

He spoke not a word, but went straight to his work

Shoring up balance sheets, and buying preferreds

 

And laying his finger aside of his nose

And giving a nod, UP & UP Berkshire rose!

 

He sprang to his NetJet, to his pilot gave a whistle,

And away they all flew like the down of a thistle.

But I heard him exclaim, as he drove into the sky,

“Happy Trading to all, and to all a good buy!”

 

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Happy Holidays ! ?

 I do enjoy the holidays but it does bring up some interesting concerns. I have always given a Christmas bonus to my employees. However with the economy being a little rough I am tempted to cut those back this year. It would certainly help the bottom line but what about morale? I need to keep these people happy so I have them when things take off again. So I have decided to give the Holiday bonus to help keep everyone happy. Besides who wants to be called scrooge all year.

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Pricing a New Product/Service

Everyone with an interest in business remembers learning about how prices are determined in a free market economy based upon supply and demand. In economics courses, professors give an equation or a graph that shows the supply and demand and we (students) have to determine where the two intersect. This has been a useful thing to learn, but has left a big question in my mind – how does a real business determine how much consumers , system, in which they try different prices to discover which result in the highest profits. I am especially curious to know how businesses determine prices for new products or services, without the benefit of existing financial models or data.

As a student with a lot of classroom experience but little exposure to the corporate world, I hope that those of you with real business experience can tell me what you know about how pricing is done.

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